With the Samsung Galaxy S8 | S8 Plus we introduce to you Bixby, a new and revolutionary AI that’s built to cater to your every need. Engage Bixby conveniently by using voice, text, or touch to say what you need since it understands all three! When you're lost for words, open the camera and Bixby will search for you.

Bixby is constantly learning your ways so it can get better and better, assisting in completing tasks, telling you what you’re looking at, learning your routine and remembering what you need to do. With a dedicated button, activating it is simple and instant!

Activate Bixby’s Vision icon and it will work up contextual icons: translation, QR code detection, landmark recognition or shopping because Bixby lives inside your Camera, Gallery, and Internet to give you a deeper understanding of what you’re looking at. 

Bixby likes to learn, and your routine becomes part of its information management from your recent messages and upcoming events, to your next Uber ride and daily news, Bixby pulls the most important information from different apps, so you’ll always have the right content ready when you need it.

Whether you'd like to know more about a product or place, want to find a restaurant nearby, or even need to translate a document, searching with Bixby is easy, because all you have to do is open your camera or use an image to get results right away.

Bixby is already integrated with several native apps including Camera, Contacts, Gallery, Messages, and Settings. This range will be expanding over time to support third-party developers as well. Bixby will also be gradually applied to all your appliances so in the future you would be able to control your air conditioner or TV through Bixby.